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Integrating Wegobuy Purchasing Agent Sales Channel Data in Spreadsheets & Strategic Expansion

2025-04-24

Introduction

In the cross-border e-commerce ecosystem, purchasing agent platforms like Wegobuy play a pivotal role in connecting global buyers with overseas products. Strategic analysis of multichannel sales data through spreadsheet integration enables data-driven channel optimization and market expansion.

I. Spreadsheet-Based Channel Data Integration

1. Core Tracking Metrics

Channel Type Key Indicators Data Segmentation
Online Marketplaces (eBay, Amazon, etc.) Traffic source conversion, ROI, inventory turnover By product category/region
Offline Partners (mom-and-pop stores, campus agents) Distributor sales velocity, replenishment frequency By city tier/outlet type

2. Advanced Spreadsheet Techniques

  • Dynamic Dashboards:QUERYIMPORTRANGE
  • Seasonality Analysis:SPARKLINE
  • Scenario Modeling:

II. Channel Performance Machanism

3-Tier Evaluation Framework

  1. Core Channels (20% contribution):
  2. Emerging Channels (35% growth):
  3. Experimental Channels:
80/20 channel contribution analysis
Pareto analysis of sales channel efficiency

III. Omnichannel Expansion Blueprint