Integrating Wegobuy Purchasing Agent Sales Channel Data in Spreadsheets & Strategic Expansion
2025-04-24
Introduction
In the cross-border e-commerce ecosystem, purchasing agent platforms like Wegobuy play a pivotal role in connecting global buyers with overseas products. Strategic analysis of multichannel sales data through spreadsheet integration enables data-driven channel optimization and market expansion.
I. Spreadsheet-Based Channel Data Integration
1. Core Tracking Metrics
Channel Type | Key Indicators | Data Segmentation |
---|---|---|
Online Marketplaces (eBay, Amazon, etc.) | Traffic source conversion, ROI, inventory turnover | By product category/region |
Offline Partners (mom-and-pop stores, campus agents) | Distributor sales velocity, replenishment frequency | By city tier/outlet type |
2. Advanced Spreadsheet Techniques
- Dynamic Dashboards:QUERYIMPORTRANGE
- Seasonality Analysis:SPARKLINE
- Scenario Modeling:
II. Channel Performance Machanism
3-Tier Evaluation Framework
- Core Channels (20% contribution):
- Emerging Channels (35% growth):
- Experimental Channels: